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A scene triggered by an undoubtedly disgraceful news paper advertisement. Only a few days back, a pepper spray company came out with a campaign for its products, created by an extremely innovative (!) ad maker, only to be caught by hawkeyed reporter of NDTV

"Tomorrow if your daughter is raped, who is to be blamed? The rapist or you?" (The copy apparently claimed the parents are to be blamed for no arming daughters with the deterrent, pepper spray)
Undoubtedly punching but ridicules…
Consequently there was out burst of social activists, citizens forcing the company to withdraw the advertisement.
But following this there was yet another ugly scene. NDTV started flashing its impact story. Idea was to produce a clear impression of its might in the minds of its viewers. "Look what we have done, for you". Ignoring the facts that it does not have to blow the trumpet of its abilities, credibility to its viewers and admirers.

Obvious way was a panel discussion, around the issue of "ethics of advertising" participated by a social activist, Add guru Alyaque Padamsee and the owner of the company. While each tried to defend their views, the producers of the programme seemed eager to cash on the achievement, pushing all the three to condemn the advertisement appreciate the NDTV feat. Even after withdrawal of the add, it kept on telecasting the same in the name of impact story.
Just to remind the viewers many incidents like telecast of Kareena Shahid controversy in STAR NEWS, uncensored videos equivalent to porn movies telecast by INDIA TV. Media, the fourth pillar of democracy, sparing no opportunity to sell hot cakes, just to increase TRP.

Why do we demand a special status…Why do not we pull down the musk of so called caretakers of societies we are wearing. Why do not we accept that just like the vegetable vendors, ours is also a business (of selling information, after all possible spicing up)…


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